Market Research Summit. We call this a Summit – defined as bringing together the most important people in a field. With important things to discuss.

Last week I attended the 2017 Insight-Intelligence.com's - Market Research Summit in London - a first for me, so I was curious.

I always enjoy hearing from entrepreneurs who have built successful businesses, especially when they tell stories that I knew little about beforehand.

The phrase ‘Customer experience’ often tends to get mentioned internally when things get spiky in business, such as when customer complaints arise during the middle or towards the end of the customer journey.

The UK is generally accepted as a great place to start a business and post-Brexit, there may or may not be uncertainty in the economy, but one thing is certain, there are some members of the Great British public who are optimistic and claim to be entrepreneurially minded!

Despite the introduction of all sorts of new technology, a myriad of new channels and a host of self-service options, when things go wrong, get complicated or become difficult for customers most of them will want to pick up the phone and talk to another human being.

Previous uncertain times are no indication of how consumer behaviour will change in the next few years. 

Another day, another bad news week for digital… well from a reputational point of view that is.

“people in this country have had enough of experts”

Does this soundbite from Michael Gove have any resonance within the world of insight? 

Data is getting big right? We all know that by now. We've got the message. It's getting so big that it's bursting at the corporate seams, bubbling up from the research, insight and analytics floor in to the boardroom

Whilst always a dynamic and exciting category retail has recently become even more so, as brands seek to seamlessly join their digital and non-digital offers. The ultimate aim is to present customers with a slick and enjoyable experience, minimising the opportunities for customers to disengage and maximising share of wallet.

Africa simply doesn’t have the research capabilities or the infrastructure that you can easily access in established European, US and Asian markets. Across the African continent,personal relationships and face-to-face presence are vitally important to help ensure quality data collection and deliver quality information. 

Insight communication has an increasingly important role in the research process and in the business world in general. It is no longer acceptable for the responsibilities of a research agency to stop at the debrief, more often than not, that is when the real work starts. 

The distinction between short-term and long-term advertising has been well documented. Many analysts agree that both types of communication have an important role to play but, it’s not easy to determine the best time and place for each.  

In every business and organisation, it is safe to say that you will find people who are quite different from each other.

You might be making mistakes on the margin of error, but I believe the speed of which you get data and make decisions is more important than accuracy of the answer you get

Consumer neuroscience has emerged as an innovative field in the crowded space of research methods, as a growing number of brands seek to prove their advertising budget are delivering value for money. 

A little over a year after its disastrous performance in the 2015 General Election, the uncomfortable truth is collectively, the polling industry got a binary decision wrong.