In a presentation and live tech demo, Jamie Rayner, insights lead at Imperial Brands joined Elizabeth Morgan of Market Logic Software at the Market Research Summit 2018 in London to show first-hand how democratizing insights transformed a FTSE-100 company, what that really means, and why every corporation should do the same.

Kate Slater, Research Director at DJS Research explores the  role of automation in data analysis and how, technology and innovation helps  researchers to deliver value for money through insight and strategy, instead of  producing tables and charts, ‘just in case’.   

Habits can explain why half of new products fail. When new behaviors, new products or services are not adopted, the problem often lies in the failure to change existing habits or adopt new ones.

Data transparency, walled gardens, GDPR: there are no shortages of challenges when it comes to the application of data to ad measurement and media planning processes at the moment. 

It’s recommending our next TV binge-watch, suggesting the best driving routes and even meddling in elections, but is Artificial Intelligence about to revolutionise Market Research?

It was back in 2014 that Steve Cannon, CEO of Mercedes Benz USA stated ‘Customerexperience is the new marketing.” But what has really changed since that hemade that infamous statement and has the paradigm shift mooted by Cannon reallycome to fruition?

Artificial Intelligence (AI) and Machine to Machine (M2M) Technology are changing the world as we know it and as this type of technology progresses it will revolutionise how many industries and business functions work. 

Let’s first look back to 2015 to see where it all started. Lidl – the top-of-mind discount retailer – decided to take on a new venture and develop its business by offering new product ranges centered around fashion and beauty.

The distinction between short-term and long-term advertising has been well documented. Many analysts agree that both types of communication have an important role to play but, it’s not easy to determine the best time and place for each.