The hub for practitioners in advertising, branding & marketing insights
Sean Adams Sean Adams Founder, The Seed

Keep your eye on the ball

What business has in common with cricket. Pretty obvious advice for any batsman really, but also easy to overlook amidst the myriad distractions of diverse bowling actions, erratic line and length, unpredictable bounce, ever-changing field placings, scoreboard pressure, quick singles, fluctuating weather conditions and so on.

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