Driven by a desire to obtain business insights, lower costs and offer customers more choice, businesses are rushing to launch digital transformation initiatives. Significant frustration can arise, however, when companies fail to accurately assess how the technologies will impact the overall customer experience with the organisations.

Market researchers: Don’t get left behind by your UX peers. Discover some of the latest UX tools that you can also use for wider market research.

Time and technology help open the black box. Twenty years ago, when folks talked about DIY research, what came to mind was Survey Monkey.

What business has in common with cricket. Pretty obvious advice for any batsman really, but also easy to overlook amidst the myriad distractions of diverse bowling actions, erratic line and length, unpredictable bounce, ever-changing field placings, scoreboard pressure, quick singles, fluctuating weather conditions and so on.

Let’s first look back to 2015 to see where it all started. Lidl – the top-of-mind discount retailer – decided to take on a new venture and develop its business by offering new product ranges centered around fashion and beauty.

Do you work in an insight team, an agency or a tech firm building product for researchers? There are three big trends in insight and analytics that you need to be on top of.

It’s undeniable that experiences have become increasingly important to us. We make decisions based on the memory of an experience, not the specific experience itself: a waiter spilling a drink on you can ruin an otherwise excellent evening at a restaurant, for instance.

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources.

Edelman’s Trust Barometer has, for years, been warning that trust is on the wane and those companies that build the most trust with their customers will be the ones that are most likely to win.

Artificial Intelligence (AI) and Machine to Machine (M2M) Technology are changing the world as we know it and as this type of technology progresses it will revolutionise how many industries and business functions work. 

Kate Slater, Research Director at DJS Research explores the  role of automation in data analysis and how, technology and innovation helps  researchers to deliver value for money through insight and strategy, instead of  producing tables and charts, ‘just in case’.   

Mergers, acquisitions, and continued structural changes to the retail landscape driven by ecommerce: the last twelve months have continued to place considerable competitive pressure on UK retailers.