Like many in our industry, I’m really excited about the potential of video to better understand people by observing their needs, attitudes and behaviour (rather than just asking questions).

Ci has been going for nearly 30 years, but when I took over 6 years ago the energy and direction it had been founded with had waned, there’d been heavy staff turnover at a senior level, and things were drifting.

Driven by a desire to obtain business insights, lower costs and offer customers more choice, businesses are rushing to launch digital transformation initiatives. Significant frustration can arise, however, when companies fail to accurately assess how the technologies will impact the overall customer experience with the organisations.

It’s undeniable that experiences have become increasingly important to us. We make decisions based on the memory of an experience, not the specific experience itself: a waiter spilling a drink on you can ruin an otherwise excellent evening at a restaurant, for instance.

Do you work in an insight team, an agency or a tech firm building product for researchers? There are three big trends in insight and analytics that you need to be on top of.

Time and technology help open the black box. Twenty years ago, when folks talked about DIY research, what came to mind was Survey Monkey.

Artificial Intelligence (AI) and Machine to Machine (M2M) Technology are changing the world as we know it and as this type of technology progresses it will revolutionise how many industries and business functions work. 

Mergers, acquisitions, and continued structural changes to the retail landscape driven by ecommerce: the last twelve months have continued to place considerable competitive pressure on UK retailers.

What business has in common with cricket. Pretty obvious advice for any batsman really, but also easy to overlook amidst the myriad distractions of diverse bowling actions, erratic line and length, unpredictable bounce, ever-changing field placings, scoreboard pressure, quick singles, fluctuating weather conditions and so on.

Market researchers: Don’t get left behind by your UX peers. Discover some of the latest UX tools that you can also use for wider market research.

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources.

Edelman’s Trust Barometer has, for years, been warning that trust is on the wane and those companies that build the most trust with their customers will be the ones that are most likely to win.