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Announcing partnership with - The Social Intelligence Lab

Announcing partnership with - The Social Intelligence Lab

Two of the UK’s leading experts in ‘marketing research’ and ‘social listening’ (i.e. consumer insights based on social media data) have called for a radical shake-up of the traditional industry events model, calling it “outdated” and “not fit for purpose”.

Dr Jillian  Ney Dr Jillian Ney Founder The Social Intelligence Lab Bio

Concerns over ROI (for sponsors, event attendees and organisers) plus the growing unease over the levels of air travel and carbon footprint associated with large-scale industry events, have led the duo behind the upcoming Social Data Summit to make it ‘online only’ for the first time.

Dr. Jillian Ney, founder of The Social Intelligence Lab, and Rahul Jerome, founder of insight-intelligence.com, are partnering to stage this year’s Social Data Summit as a global online event on 3rd June 2020, having assessed the ‘social sentiment’ around two individual real-world events they hosted last year.

Dr. Ney explained: “While it was clear that our attendees enjoyed the content of last year’s events and appreciated the chance to socialise with industry peers after-hours, an analysis of their posts on those days showed a lot of frustration and dissatisfaction around the actual travel required to attend. In addition, anecdotal and survey evidence from attendees suggested that they were finding it harder and harder to secure the budget needed to attend such events, given the heightened focus on ROI, and many were having to keep an eye on their regular workload in between sessions. We wanted to reflect that feedback in how we organise this year’s event.”

Rahul added: “Once upon a time, industry events were one of the few places that subject experts had the opportunity to meet and converse with their industry peers, but that’s not the world we live in anymore. Online social networks completely removed the isolation that many subject experts feel within their own organisations, as they are now able to connect and converse with their industry peers easily and instantly online. The need to share the same physical space has disappeared.

“A key benefit of the online event format is that attendees have the opportunity to view the all presentations from anywhere, on any device, at their convenience, either live or post-event, rather than be restricted to a particular ‘stream’ of presentations on the day, as would happen at a ‘real-world event.

“Also, in the age of Extinction Rebellion, can business executives really justify the travel and related carbon emissions required to attend a real-world event in a different city/country/continent? Increasingly, the answer is ‘no’. As professionals working at the cutting-edge of social analytics, it’s important that we read the signs and move with the times in our own activities. All the evidence we’ve gathered suggest that the traditional events model has become outdated, overly-expensive and no longer fit for purpose.”

The 2nd annual Social Data Summit will focus on the latest and best strategies in regards to understanding consumer behaviour on social platforms. The summit will take place online on 3rd June 2020 between 9am-5pm GMT, featuring keynote addresses, inspiring case-studies, game-changing technologies and panel discussions aimed at leaning and sharing best practices to improve the ways brands drive business success through deep understanding of consumer behaviour.


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