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Data Stories: Leaders at Work [Episode 4]

Data Stories: Leaders at Work [Episode 4]

Importance of Building Your Personal Brand

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Welcoming 2021, in the fourth episode of the podcast, Rahul talks to Jake Pryszlak, an associate partner at Newgate Communications Research.

Jake started off with the goal of furthering a career in sports. In this interview, he tells us how his studying sports development led to joining a sports research agency.

Why did Jake decide to start his own blog and podcast? Hear about how he managed to maintain his blogging consistency while working a full-time job, and how he’s learned from others to separate himself from the crowd. Jake gives some advice to both his younger self and to all aspiring researchers, all on this episode of Data Stories: Leaders at Work.

 Episode Highlights

  • “There’s no excuse now, with all the social media tools and how easy it is to create your own blog, and ready-made templates and websites.”
  • “If you take different tips from different individuals who are using it to their advantage, you can create your own niche and way of communicating with your audience for the better.”
  • “Market research is not just about the methodology and the data collection, it’s about understanding what’s going on in the different client worlds.”
  • “No one is an expert in something, and when you’re just coming out of university, the worst thing you can possibly do is call yourself an expert in a particular profession or field of work.” 

About - Jake Pryszlak

Jake is an internationally renowned speaker, commentator, Forbes columnist, award-winning research blogger, and host of The Research Geek Podcast.

Prior to joining Newgate Research, Jake managed the research function for the events analytics company, Meshh. His clients include Formula 1, Nielsen, Sky, NASCAR, Coca-Cola, London Marathon, UEFA, Nike, Lexus, Renault, Wimbledon, Adidas, Survey Monkey, Logit Group, Greenbook, and Question Pro.

Jake holds a Bachelor’s Degree in Sports Education, and a Master’s in Sports Development, both from the University of Gloucestershire.


The Chimp Paradox, by Dr Steve Peters

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