Market Research Summit 2016
Making research relevant to the modern world.
The objective of the Summit is to promote open, collaborative and problem solving discussion between clients, agencies and suppliers to the research sector. The event provides the perfect opportunity to review your strategy and your suppliers in an environment specifically designed to encourage learning and effective networking.
- Join plenary debates on the business challenges facing client heads of research and insight
- Hear keynote presentations delivered by industry leaders who combine experience with a vision for the future
- Learn from the 12 NEW case studies – demonstrating solutions to a range of insight challenges across all key business sectors
- Keep up to date with the latest research and insight solutions – whether a tech solution to facilitate respondent feedback or improve data management, a creative service that enables you to land your research results to drive business strategy or a panel management solutions that will deliver response
CONFIRMED PLENARY SESSIONS:
"Big data killed the quant research star" - or did it?
In a world of big data, client budgets for quant research may be under threat. Why recruit or use a traditional research panel when the in house data can tell the story? In this session, a client will share their views and our two agency speakers will pitch their innovative approaches to delivering cost effective and valuable insight on a quant scale.
Demonstrating how recruiting respondents through the Data Management Platform (DMP) used to support programmatic buying can deliver audiences hard to reach through the traditional panel approach.
Understanding how predictive market modelling can harness the wisdom of crowds in a new and more accurate way.
Confirmed session for agencies and suppliers only:
How to win new business
Led by Simon Rhind-Tutt, whose career has seen him deliver exponential business growth to advertising and design businesses and who now advises marketing and management services companies on business to business relationship management.
CONFIRMED CASE STUDIES
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"There was a good range of content shared. The event had a friendly and informative atmosphere."Jenny Syddall, Proctor & Gamble
"Varied but relevant agenda related to the most pertinent issues in the Market Research field with a good range of speakers providing a range of perspectives."Hannah Mitchell, vInspired
"It's becoming a really snappy and enjoyable event which gets better every year."Nick Southwood, Askia
PartnersConnect with insight and research professionals, ad planners and marketing strategists.
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