Market Research Summit 2016
Making research relevant to the modern world.
The objective of the Summit is to promote open, collaborative and problem solving discussion between clients, agencies and suppliers to the research sector. The event provides the perfect opportunity to review your strategy and your suppliers in an environment specifically designed to encourage learning and effective networking.
- Join plenary debates on the business challenges facing client heads of research and insight
- Hear keynote presentations delivered by industry leaders who combine experience with a vision for the future
- Learn from the 12 NEW case studies – demonstrating solutions to a range of insight challenges across all key business sectors
- Keep up to date with the latest research and insight solutions – whether a tech solution to facilitate respondent feedback or improve data management, a creative service that enables you to land your research results to drive business strategy or a panel management solutions that will deliver response
CONFIRMED PLENARY SESSIONS:
"Big data killed the quant research star" - or did it?
In a world of big data, client budgets for quant research may be under threat. Why recruit or use a traditional research panel when the in house data can tell the story? In this session, a client will share their views and our two agency speakers will pitch their innovative approaches to delivering cost effective and valuable insight on a quant scale.
Demonstrating how recruiting respondents through the Data Management Platform (DMP) used to support programmatic buying can deliver audiences hard to reach through the traditional panel approach.
Phil Sutcliffe
UK Board Director, Offer and Innovation, Kantar TNS
Understanding how predictive market modelling can harness the wisdom of crowds in a new and more accurate way.
Justin Charlton-Jones
Managing Director, Blinc
Confirmed session for agencies and suppliers only:
How to win new business
Led by Simon Rhind-Tutt, whose career has seen him deliver exponential business growth to advertising and design businesses and who now advises marketing and management services companies on business to business relationship management.
CONFIRMED CASE STUDIES
- Providing a framework for more effective analysis of guest feedback
- Integrating insights from guest feedback and online review sites
- Identifying changing expectations of guests to redesign service offerings and refocus strategy
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Jeremy Hollow
Founder, Listen + Learn Research
- Creating a community that engaged every profile of hard-to-reach business customer
- Understanding what goes in to creating a continuous conversation
- Identifying which research techniques work best in the community environment
- Real examples of community involvement contributing to the direction of business strategy
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Maxine Cook
CI&E Research Lead for Business, O2
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Mike Stevens
Founder, What Next & Insight Platforms
- Employing ethnographic research techniques to enable a leading global manufacturer to understand how its products are really used in the workplace environment
- How a creative approach successfully engaged the workers to provide more in depth insights
- Understanding the challenges of researching in diverse environments
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Kate Anderson
Joint Managing Director, Breaking Blue Research
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Neil Criggie
Research Consultant, Breaking Blue Research
- Applying advanced analytics to verbatim feedback
- Enabling cross analysis with quant survey and other sources of fan information
- Creating an engaging way to share results to ensure an effective business response
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Ross Antrobus
Head of Research & Insight, The Football Association
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Frank Hedler
Director Advanced Analytics, Simpson Carpenter
- Using an online platform to invite collaboration, share inspiration and drive innovation through the Dorel Juvenile business
- Embedding consumer insights within discussions around a business challenge
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Tom De Ruyck
Managing Partner & Insight Activation Studio Ambassador, Insites Consulting
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Marieke Koningen
Global Marketing Intelligence Manager, Dorel Juvenile Europe
- Authentic oral storytelling from a small sample of homeowners provides moving insights for Rightmove’s “Find Your Happy” campaign.
- Building a catalogue of “home truths” using a powerful combination of consumer audio narratives and lifestyle photography.
- Capturing the raw emotional essence behind the business of buying and selling houses to inspire the creative process.
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Mary Coyne
Qualitative Research Director, Hope + Anchor
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Suzanne Lugthart
Head of Research & Planning, Rightmove
- Experimenting with gamification to to test if consumers can accurately predict sales results
- Using the results to identify which factors influence product success
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Marie Lewis
Head of Customer Insight, notonthehighstreet.com
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Deb Sleep
Director, Engage Research
- What are non-verbal scales, and why are they important to Transport Focus
- The process of creating and validating a new non-verbal emotional scale
- Measuring emotions in the moment with a diary based survey app – lessons learnt
- How emotional responses are adding new layers of passenger understanding
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Ian Bramley
Deputy Managing Director, Populus
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Emma Bramwell
Senior Insight Advisor, Transport Focus
- Finding out how millennials get their news; understanding the power of news brands in a digital world
- Integrating academic approaches to ethnographic study with a commercial, quant research approach to dig deeper and provide new insights into news reading habits
- Transferrable lessons for other habit-based research challenges
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Kevin Thompson
Joint Managing Director, Tapestry
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Denise Turner
Insight Director, Newsworks
- Using an app and location based targeting to test reactions to push messaging
- Integrating the digital research approach with traditional quant and purchasing data to dig deeper into behavioural response
- Creating a single coherent story from a mass of data
- Creating a blueprint for a mobile messaging solution for retailers
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Colin Deller
Sales & Operations Director, Aimia Intelligent Research
- Why this global organisation found traditional employee research and HR tracking to be less relevant to its structure and ambition
- How taking a new approach got closer to the organisational DNA
- From Sweden to Greece, Canada to the UK, the results of this global survey challenge stereotypes and defy received wisdom
- Using the results to structure the HR approach
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Ian McVey
Head of Enterprise Northern Europe, Qualtrics
- Creating a targeted community to provide reliable, multi-validated user insight
- Uncovering the marketing problem and defining the solution in the same process
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Guy White
Founder & Managing Director, Catalyx
