Following a market research apprenticeship with Unilever, Paul went clientside with Smith & Nephew and Pedigree Petfoods. Moving into advertising at Bartle Bogle Hegarty, he became head of Planning at Young & Rubicam and SPLintas. Paul was Chairman and CEO of The Henley Centre working on future strategic direction for a wide range of clients. At Henley, Paul was a frequent commentator on TV and Radio on branding, consumer and new media matters. A spell as group CEO for Lowe & Partners serving clients’ integrated marketing needs was followed by joining Publicis in 2004 as Chief Strategy Officer. Paul re-joined Research International in August 2007 and became Chairman of the UK business following the merger with TNS. In March 2011 he joined Hall & Partners, the Omnicom owned global advertising research company as European CEO.
Paul is now helping a variety of companies in a non-executive capacity- his alternative title is: “Ad-man, researcher and futurist”, which he uses occasionally
Kirsty has over 30 years’ experience in the insight industry, has served on the Board of the MRS and has a strong track record of business leadership and commercial success. She is the recently appointed CEO of Big Sofa Technologies, an insight-led technology company, specialising in behavioural analysis. With its machine learning roadmap and proprietary video platform technology, Big Sofa is driving innovation in next generation product testing, in-home behavioural understanding and customer experience.
Immediately prior to her appointment as Big Sofa CEO, Kirsty completed a Masters in Health and International Development at the London School of Economics, winning the prize for best overall performance and best dissertation. This study break followed 20 years as co-founder and co-CEO of Flamingo, an industry-leading qualitative research and cultural futures agency with a global presence across the Americas, Asia and Europe. The company was acquired by Omnicom in 2007.
Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script.
Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
Before founding Ogilvy’s behavioral science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The surprising Power of Ideas which don't make Sense, to be published in the UK and US in March 2019.
Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.
James Averdieck lived the business dream. As founder and Managing Director of Gü Chocolate Puds, at one stage the fastest growing food company in the UK, and a brand credited with revolutionising the quality of desserts, he is an entrepreneur in the truest sense of the word. James built the brand with passion, and from seed capital of only £65k created a business which was sold 6 years later for £32 million. In the process of building his brand, James realised his chocolate dream of selling soufflés to the French and chocolate to the Belgians. Since he sold his beloved Gü, James has become aware that the money, the power, the pleasure-seeking, the cars and the kudos, will never match the thrill of running and building a business. He is living proof that it’s not about the money.
After university, James joined the graduate programme at strategy consultants Arthur D. Little, where he learnt about the key drivers to a successful business, but wanted to get closer to the action. He then spent 9 years in the food industry working for Safeway and St Ivel and learnt about sales, marketing and running businesses. With St Ivel he moved to Belgium and became a convert to Belgian gastronomy and, as he says, ‘went native on the chocolate front’. It was in Brussels that the seed was sown for his chocolate venture. James saw the opportunity of marrying high quality chocolate patisserie with efficient UK supermarket distribution. James realised that UK consumers were demanding more quality and moving away from mass-produced ‘branded’ products. He was confident he could take on the big players. He wanted to create a brand “more focused than the big brands on using high-quality raw materials to deliver uncompromisingly good products.”
Gü, the brand, is about chocolate extremism – evoking nostalgic memories and magical smells of baking with chocolate. The brand was embraced with love by the supermarkets, launching first in Sainsburys and Waitrose with the others following apace. James, the entrepreneur, conveys a strong message about the value of loving your business. He speaks about true entrepreneurship; how to simplify ideas with an innovative approach, and how to make your dreams achievable. He shares the ups and downs of running a business with a raw and honest appeal. He is compelling and unique as a keynote speaker, as he delivers the message that at the heart of entrepreneurialism lies the idea, the journey, not the exit strategy, and not the final sale price.
Caroline is Global CEO of Kantar’s Profiles Division (formerly Lightspeed). $300m+ Revenue, 700+ employees in 27 offices across 16 countries, and provider of the world’s largest network of permission-based respondents and richest privacy-compliant consumer profiles. Mix of global and local clients, working on all aspects of collecting and connecting data: from search to survey design, from opt-in panels to programmatic exchanges, from self-reported answers to appended profiles, from insights to activation.
A uniquely holistic mix of client-side and agency-side business experience, covering everything from launching new content channels and optimizing airtime and advertising schedules, to creating, informing and evaluating transformational strategies for optimizing data collection, connection and activation at scale. Previously EMEA CEO at Hall & Partners (part of Omnicom) responsible for leading Brand and Communications strategies for some of the world’s most valuable brands, as well as setting up new offerings in South Africa and Dubai. Complemented by senior roles at leading Media companies, including: Classic FM, The Mirror Group, Five, Disney, ITV, UKTV and Sky.
Caroline has a BA Hons in Business Management and a Diploma in Market Research. She is passionate about understanding and motivating people to help businesses transform and grow in purposeful and profitable ways. This has led to her being voted a Top 10 MRX Diversity Champion by WIRE (Women In Research) in 2017, a Financial Times HERoe for Championing Women in Business in 2018 (ranking #18 out of the Global Top 100) and nominated as a Positive Role Model for the 2019 National Diversity Awards.
Fiona Hall has been Head of Insight, UK&I for AzkoNobel since February 2015, and loves working on Dulux – voted Britain’s most Innovative Brand in 2018 by Kantar BrandZ. With a psychology background, Fiona is passionate about embedding customer-centric thinking into the heart of all strategic work that is undertaken across the business. She has a wealth of experience across a number of sectors, having previously worked at Nestle Purina Petcare for 10 years, and prior to that at Warner Bros, JCDecaux , TNS and Murdoch Magazines.
James Wycherley joined the Insight Management Academy as CEO in May 2015 after 10 years as Insight Director at Barclays Bank. He is an expert on insight strategy, analysis, and communication, and benefitted from 12 years as a client of the Insight Management Academy before joining it. He has delivered consultancy and keynote presentations in Europe, North America, Australia and the Middle East.
Paul heads up Global Insights for Asahi, responsible for all research for Peroni Nastro Azzurro, Grolsch, Asahi SD and Meantime globally. Prior to that, he spent 3 years at Diageo – firstly, a hybrid marketing/insight role as their Head of Planning for Africa and secondly, European Head of Innovation for Gin. This culminated in the launch of the multi award-winning Tanqueray Flor de Sevilla. From alcohol to chocolate, Paul was at Ferrero for four years, prior to that as their Head of Insight for the UK and Ireland – and bold insight work led to Kinder Surprise winning the Grocer Brand of the Year. He started his career with four years at Ipsos Mori, working across mainly alcohol accounts – suggesting a very natural predilection for the category!
Sarah is part of Sky’s Strategic Insight Department, heading up a team that’s responsible for a range of disciplines including qualitative research, Customer Closeness activities and insight communications. Since joining from agency side 9.5 years ago, Sarah has experienced the evolution of the insight department at Sky.
With a background in semiotics, Hannah is a Strategist at Discover.ai, bringing her love of cultural insight and analysis to a wide range of projects, from understanding the emergent shape of television viewing to unpacking the future of intimacy. She is also doing a part-time MA in Cultural and Critical Studies, and so is often thinking about the intersection of technology and culture from both a professional and academic perspective.
Stuart setup the insight function at Auto Trader 10 years ago, establishing both B2B and B2C programme across sales, brand/marcomms, employee research and proposition development with a core focus on understanding the impact of digital behaviours on automotive industry.
A regular conference speaker and multiple awards winner, Stuart moved to Whitbread last year and now leads the insight and analytics function for Premier Inn across UK and Germany where they have already been recognised as AURA winners of best client-side team.
Experienced Group Customer Strategy Director with proven history of transforming research, analytics and data teams to drive revenue growth.
An independent consultant, author and public speaker, Sean specialises in trend, innovation & strategy projects; combining cultural/social and brand/product research re: the ‘Real Now & Potential Next’. He’s conducted trend research and ethnographic fieldwork in the EU, Asia, Middle East, Africa, Russia and America for over twenty years; for clients ranging from multi-nationals to NGO’s. Sean’s book ‘The Post-Truth Business’ was the first business title to connect vital issues such as trust, disinformation, transparency, privacy, empathy, ethics and reputation capital. (Finalist: ‘Business Book of the Year Awards 2019’.) He’s currently writing his next one ('Influencers & Revolutionaries') which looks into leading-edge innovation across a wide range of sectors and areas, to published in early 2020. www.brandpositive.org
Tim Reid started off his career in advertising decades ago in JWT and subsequently with ABM where he was Director of Business Planning. This was so long ago that he planned the advertising for Vector that won Campaign magazine’s first ever campaign of the year.
He set up his own business as a qualitative researcher in 1991 and has lost count of how many nights he has spent in hotels in Sheffield.
As a qualitative researcher he was particularly absorbed by the discrepancy between what people say and what they do. This lead to his work on the subject of how the unconscious affects decision making and people’s behaviour. He has developed 4x7, a structure for understanding cognitive bias. 4 represents the 4 different relationships between the unconscious and conscious and 7 are 7 evolved adaptations within our unconscious that explain much of how brands work. Together they give a structure for understanding decisions.
Matt is now, terrifyingly, an industry veteran. Having started his career in category management, he has subsequently held a number of roles across marketing, insight and management consultancy. Since co-founding Big Sofa, Matt has focused on the power of technology to drive better customer understanding.
Throughout his career, Matt’s work has drawn on a deep awareness of organisational factors; specifically, how structure, culture and operations affect how people engage with ideas and change. The modern corporation is a fascinating, and sometimes fascinatingly horrible place. The coming together of insight and technology creates a whole new world of opportunity and challenge.
Matt holds Masters Degrees in Modern Languages and Organisational Behaviour.
With a Master’s Degree in Applied Media Research and his expertise in survey methodology, data analysis and statistics, Martin helps clients to develop comprehensive, actionable insights regarding their customers’experiences and expectations. In 5 years of conducting research for Factworks, he gained profound skills in managing research for clients from the digital industry, e.g. for a global social network. Martin is actively driving innovative research approaches and regularly presents at renowned market research conferences.
Patrick Osborne is the Head of Customer Insights & Analysis at QVC UK, one of the world’s leading direct-to-customer retailers. In his role he works with qualitative & quantitative research alongside data analytics, AI and machine learning. He has worked in customer research and data analytics for 25 years across retail, financial services and consultancy.
Mike is the founder of What Next Strategy & Planning. He advises insight teams, agencies and software companies on change, technology and growth strategy.
Mike has more than 20 years’ international leadership experience with insight, technology and consulting businesses. As EMEA Managing Director at Vision Critical, he established the company in the UK before driving its regional growth as the leading provider of insight community solutions. Whilst at Kantar-TNS, he led the global Vodafone account and several UK client service teams. He has also worked for several boutique marketing strategy consultancies.
Simon has over 30 years global experience using data and technology to transform many of the world’s leading retailers and brands. His passion is leading cultural change through data and data science to delight customers. Simon was previously Global CEO of dunnhumby where he spent 25 years leading major growth initiatives including helping establish Tesco Club card and building its customer science capability. He went on to set up and lead dunnhumby USA as a joint venture with The Kroger Co., building a $300m business driving collaboration between retailers and brands through data. It helped double Kroger’s US sales from $50bn to $100bn.
Simon is also a Trustee of The Brain Tumour Charity where the team are using new approaches to data, research and science to help towards a cure for the largest cancer killing young people in the UK.
For the past 15 years Ben has worked across market research, media, and communications sectors, and is passionate about the power of data and insight to inform better marketing strategies. His previous roles include senior management positions at Toluna, Ugam Solutions, Instantly, and most recently at YouGov as UK General Manager.
JT brings over 20 years of research and insights experience having worked both agency and client-side in senior roles. He is Founder and CEO of Delineate. JT has held senior management positions at Black Swan Data, was Chief Operating Officer in Europe at Edelman Berland, the strategic insights division of Edelman. Prior to Edelman, he worked at BT, ICM, FreshMinds and IRI. He lectures in research techniques and is a regular industry speaker.
Vice President of Customer Intelligence at Dow Jones, Maria leads the insight team, and oversees a broad range of research across Dow Jones’ brands. Having previously worked at News UK, Maria has forged her career in the media industry. She holds a first class degree and MA from Goldsmiths University.
Born and raised in Poland, Natalia earned her MBA and M.S. in entrepreneurship. She first started her career at Procter & Gamble, which she continued for eight years before joining Mars Petcare US in 2013. At Mars, she led consumer insights and innovation through the use of new technologies and tools, often being the first-mover to find better, faster, cheaper and more predictive ways of getting to the truth about consumers. Recently, Natalia has moved to Europe to head the regional CMI organization and create the insights organization of the future. Natalia is a visionary driven to challenge the status-quo and push for truly breakthrough innovations and cutting-edge technologies in research. She is always seeking new opportunities to transform insights into a competitive advantage.
Colin Strong is Head of Behavioural Science at Ispos. In his role he works with a wide range of brands and public sector organisations to combine market research with behavioural science, creating new and innovative solutions to long standing strategy and policy challenges. His career has been spent largely in market research, with a focus on technology. As such he has a focus on consulting on the way in which technology disrupts markets, creating new challenges and opportunities but also how customer data can be used to develop new techniques for consumer insights. Colin is author of Humanizing Big Data which sets out a new agenda for the way in which value can be leveraged from the rapidly emerging data economy.
Edward Appleton is Director Global Marketing and Sales with Happy Thinking People. Edward has worked for over 20 years in market research on both Agency and client side. Prior to his current role, Edward was Senior Insights Manager with Coca-Cola in Berlin; before that he was European Insights Manager at Avery Dennison. His career started many moons ago with Mass Observation UK, which he left to join the Insights team at Nestle UK. He blogs regularly at www.researchundreflect.blogspot.de and for Esomar. Edward is bi-cultural English/ German, speaks fluent French, is a member of Esomar, the AQR and a founding Board Member of Mobile Research in the Mobile World (MRMW).
Vasudha has always had a keen interest in the application of number theory in solving practical problems. She completed her undergraduate education with a degree in Industrial Engineering from Georgia Tech in Atlanta and a Masters in Operations Research from the University of Southampton.
She now heads up the Insights Team at RedEye focusing her efforts on developing their market-leading predictive modelling tool - the key aim of which is to help businesses drive continuous increases in revenue and conversion from all of their digital channels. With over a decade of academic and real-world experience in analysing customer behaviour, she truly believes that the intelligent use of data is the only way forward.
Hamish joined Populus in January 2017 to lead the growing brand and communications team. Driven by his desire to know exactly what attracts consumers to brands, Hamish has a wealth of brand research experience, delivering projects for the likes of GSK, Paddy Power, Twinings and Nissan at some of the world’s most established agencies. Hamish also has an exceptional track record for developing and implementing new research approaches having originated SPA Future Thinking’s brand equity offering BrandBox, and subsequently acting as regional lead for Millward Brown’s brand equity database BrandZ. In his role as Director of Brand Research at Populus, Hamish is responsible for the development of Populus’s own tools for assessing the way that people feel about brands and improving brand performance.
I am a passionate, senior Insights leader with broad sector / category experience; familiar with both UK and international markets. I am adept at leading complex brand, product, communications, consumer and customer experience research, through strong relationships, team leadership and effective project management.
Specialties: Insight generation with actionable findings; Management of complex research projects and large teams; Experience across many sectors including Financial Services (B2B and B2C), FMCG, Foodservice, Children's research, Retail, Telecoms, B2B, Consumer and Trade events; Brand and Equity research; Customer Satisfaction evaluation
Peter is responsible for creating and developing Automated Animation as an automated data-to-video service offering, purpose built to communicate on-going research data. He has led the development of VPI's animation output, which has grown year on year, now making up almost a third of VPI’s total video output. Pete has around 10 years of experience in corporate media production, producing video content for brands such as Unilever, Telegraph Media Group, The Trainline, Sky, Duracell, The FCA, ITV, PepsiCo, Marks & Spencer, Co-op and more.
Graham has over 20 years of experience in market research and in that time he has helped a variety of clients ranging from Time Inc., Global Radio, Coca-Cola, ClearChannel, Universal Music and American Express. He also is employed as an expert witness for law firms in IP disputes. Graham is proud of winning the 2008 MRS Applications of Research Award for a research project commissioned by Channel Four. Graham Joined Dynata in November 2018 from GfK.
Marketing and consumer insights manager with 15 years senior level experience within leading global organisations. An excellent track record of driving business growth based on the identification of consumer and market insights and their implementation.
Dan heads up the Insight team for Molson Coors in the UK. His team is responsible for getting employees closer to consumers, driving the future business and portfolio strategy, and enabling better execution of our brands.
Dan joined Molson Coors in 2018 bringing his background in Consumer Psychology and a mix of agency and client-side experience to transform the company’s approach to Insight. He is passionate about creative problem solving and is equally happy chatting to consumers or wrangling data to craft engaging and high impact insight work.
Peter has worked in qualitative research and ad planning for many years but feels he is only now entering his ‘prime’. He feels more passionately than ever about promoting - and defending - good qualitative research.
He worked in a number of research and ad agencies, both in UK and US, before joining Jigsaw Research as Head of Qualitative in 2005
He is a long standing member of the AQR board and Fellow of the MRS