Following a market research apprenticeship with Unilever, Paul went clientside with Smith & Nephew and Pedigree Petfoods. Moving into advertising at Bartle Bogle Hegarty, he became head of Planning at Young & Rubicam and SPLintas. Paul was Chairman and CEO of The Henley Centre working on future strategic direction for a wide range of clients. At Henley, Paul was a frequent commentator on TV and Radio on branding, consumer and new media matters. A spell as group CEO for Lowe & Partners serving clients’ integrated marketing needs was followed by joining Publicis in 2004 as Chief Strategy Officer. Paul re-joined Research International in August 2007 and became Chairman of the UK business following the merger with TNS. In March 2011 he joined Hall & Partners, the Omnicom owned global advertising research company as European CEO.
Paul is now helping a variety of companies in a non-executive capacity- his alternative title is: “Ad-man, researcher and futurist”, which he uses occasionally
Nikki Lavoie, Director of the up-and-coming MindSpark Research International, is a spirited and intuitive qualitative specialist who translates her passion for understanding people into strategic insight. Although she is experienced in both traditional and contemporary approaches, she has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. She has written and presented on the power of language and culture within a research context, the use of Emotional Intelligence as an insight asset, and has challenged conventional incentive approaches as means of motivating participants.
I am founder of The Seed, a research & strategy consultancy dedicated to helping brands grow. My background is a rare blend of experience across the marketing and communications spectrum including time spent at several media and creative agencies, a media owner and a decade building my own research and strategy company. My mission is to provide brand owners with a fresh, independent, common sense insight into the multiple challenges facing their brands & categories and although the context may be complex, I always aim to deliver recommendations that are clear, simple & actionable.
A consumer, brand and strategy expert, with a track record of putting insights at the heart of business decisions.With 14 years of marketing and insights experience mainly gained in a blue chip FMCG company, Cecile brings a unique combination of clear, strategic thinking combined with knowledge of cutting edge techniques to turn consumer and business intelligence into insights and competitive growth strategies.
Mike has over 20 years’ experience running a wide range of insight projects in financial services, retail and currently within higher education at The Open University. Mike has overall responsibility for The Open University Brand Tracker. "Understanding what drives student behaviour and decision making, in such a respected brand, with an amazing social mission, is a real buzz" says Mike.
Christoph is Managing Director at Point Blank in Berlin and packs 15 years of experience in qualitative research. He is always on the lookout for innovation in research and how we develop our own identity as researchers, not least as an active contributor in magazines and conferences. He is also an Esomar Representative for the German market, with its research culture known to have notoriously strong opinions on data protection and research codes.
A seasoned fieldwork mastermind, Naomi manages fieldwork and data collection in Western and Central Europe and the UK. She is part of both the ICG and a international collective of small business owners.
Sven Arn is Managing Director and Partner at Happy Thinking People. He has been with the company since 1991 and became Managing Director in 1997. His focus is in international and cross-cultural research with a specific expertise in insight development, positioning and brand strategy.
He regularly runs workshops and training courses to develop qualitative skills. He is a regular industry speaker and has been on a number of Programme Committees at various Esomar events including Annual Congress, the Qualitative Conference and the Insight Conference.
David Penn is founder and MD of award winning agency Conquest, based in London. The company is one of the UK’s leading independent researchers and, most importantly, is a pioneer of innovative online research methodology, welding neuroscience, behavioural economics and cognitive linguistics. In the last few years, Penn and his team have been shortlisted, commended or won numerous industry prizes, including the prestigious MRS Innovation in Research Methodology award which they’ve landed twice in the last 3 years.
Before starting Conquest out of sheer frustration with what many research agencies had to offer, he amassed a wealth of experience in marketing and research spanning both client and agency sides of the business, honing his skills at Unilever, BP and UB. David has published and presented widely on marketing research – in the IJMR, and at MRS, ESOMAR, WARC, ARF and IIeX conferences.
Explains Penn: “Traditional research often assumes that brand decisions are conscious, explicable and rational, when in reality our behaviour is highly emotional; not logical, considered or easily accessed via standard Q&A. Our work is about capturing people’s’ emotional and implicit reactions to products and messages.”
After spending 22 years at Ipsos, being at the forefront of their switch to Mobile research, Simon went from being a client to part of the team at Data Liberation. As CIO, Simon is interested in all things innovation and constantly seeks new ways to help clients deliver their data.
Michelle is a Director within PwC’s Connected Insight practice with more than 25 years of experience in the market research industry having worked in both agency and client-side roles.
Michelle’s extensive experience across all major consumer markets and geographies combined with her strong focus on brand, communications, customer experience and product development research, has helped clients maximise the value of customer relationships.
Previous to joining PwC, Michelle held senior positions in some of the UK’s top agencies: CEO of Optimisa Research and prior to that UK CEO of global insights agency, Synovate.
James Wycherley joined the Insight Management Academy as CEO in May 2015 after 10 years as Insight Director at Barclays Bank. He is an expert on insight strategy, analysis, and communication, and benefitted from 12 years as a client of the Insight Management Academy before joining it. He has delivered consultancy and keynote presentations in Europe, North America, Australia and the Middle East.
Colin Strong is Head of Behavioural Science at Ispos. In his role he works with a wide range of brands and public sector organisations to combine market research with behavioural science, creating new and innovative solutions to long standing strategy and policy challenges. His career has been spent largely in market research, with a focus on technology. As such he has a focus on consulting on the way in which technology disrupts markets, creating new challenges and opportunities but also how customer data can be used to develop new techniques for consumer insights. Colin is author of Humanizing Big Data which sets out a new agenda for the way in which value can be leveraged from the rapidly emerging data economy.
Mike is the founder of What Next Strategy & Planning. He advises insight teams, agencies and software companies on change, technology and growth strategy.
Mike has more than 20 years’ international leadership experience with insight, technology and consulting businesses. As EMEA Managing Director at Vision Critical, he established the company in the UK before driving its regional growth as the leading provider of insight community solutions. Whilst at Kantar-TNS, he led the global Vodafone account and several UK client service teams. He has also worked for several boutique marketing strategy consultancies.
Phil Sutcliffe is Board Director, Offer and Innovation, at Kantar TNS UK and has over 25 years’ experience working with many of the world’s biggest brands. Phil has overall responsibility for the Kantar TNS UK offer, advising clients on innovation and brand challenges and introducing them to the agency’s latest thinking and methodologies.
Dylan has 15 years research industry experience, with his formative years spent developing a strong understanding of brand and communications research at Hall & Partners for clients like Sky, Skype and Nationwide. He has also worked client side at the BBC managing their Brand Measurement team, and at The Pineapple Lounge, where he headed up the Quantitative Practice for this up and coming kids’ and family research agency. In the summer of 2016 he joined Tempo, to lead the UK division of this new in-the-moment research agency. In between these various work stints, Dylan has travelled the world and spent time DJ-ing in Brazil and Berlin, and still creates his own music today, in between changing nappies and sleepless nights.
Billy is a Director at Firefish, based in their New York office, having crossed the Atlantic in early 2017 following 8 years with Firefish in London.
Billy specializes in brand strategy and communications development and has led projects across Europe, North, South and Central America, Asia and Africa. He works across a range of sectors and research disciplines and has led major projects for high profile clients including Unilever, GSK, Pernod Ricard, ABInbev and Diageo.
I’ve been involved in the world of applied creativity for over 30 years – beginning with architecture, then advertising, followed by a brief foray into television, and, since 1995, the world of brand consultancy and insights
I am as comfortable with, and experienced in, online approaches – app based ethnography, online communities, netnography (via social media), and web based [crowd sourced] ideation – as I am with the analogue - creative workshop facilitation, FG’s, IDI’s, intercepts, and desk research/brand audit. No matter what approach we deploy, my work is always underpinned by the principles of behavioural science
Through my time as head of qual at BrainJuicer and since with my own consultancy, I’ve worked in pretty much all regions around the world across pretty much every category – from ideation for the Cucumber Growers Association of the Netherlands to the Taxonomy of Cool in China
Kate’s career started at Ipsos, and now with 18 years of experience, Kate is a Research Director at DJS Research. Working closely with clients to deliver the highest quality insights, Kate focusses on the strategic outcomes that ensure clients get the best from their research programmes.
Catherine is the Sweet Treats Insight Controller at Premier Foods looking after Mr Kipling and Cadbury cake. She has worked on recent Mr Kipling relaunch, including brand re-positioning, new comms development and complete pack re-design. Catherine has worked both client-side and agency side, at both traditional research agencies and in brand consultancy. She is passionate about insight led brand strategy and measuring the ROI of insight.
Jon has worked in market research for 25 years and is currently Business Development Director, Join the Dots an award winning consumer insight agency. He’s more excited than ever by new technologies and ways of thinking that can help us better understand people to make more informed business decisions. This is reflected in the ‘Future of Research’ module he leads at the MRS Summer School. Jon has helped develop creative and innovative research solutions for a diverse array of client including AutoTrader, British Airways, Diageo, Electronic Arts, GSK, Highways England, ITV, KFC, M&S, Nationwide and Unilever.
Nick leads partnerships' across the whole organisation, he is passionate about working with companies to help parents keep their children safe online.
Previously he lead global partnerships for two of the largest telecommunication companies in the world, and more recently on behalf of a leading charity. Nick was a pioneer of mobile marketing, chairing the Mobile Marketing Association in the UK, and representing Ericsson on the global board.
Before specializing in telecoms Nick lead media strategy for OMD in Asia and Europe, leveraging his experience in market research and psychology.
Bethan is a straight-talking creative with a knack for innovating products and services for some of the world’s biggest brands. A C Space innovation expert with over 6 years of experience on her belt, she knows how to push her clients to become more customer-inspired, tell better stories and create impact that sets them up for success in the future.
Alex is the CEO of Sign Salad, a cultural insight and semiotics agency. Having founded the agency in 2007, he has conducted semiotic analyses across five continents for a range of global FMCG, alcohol, telecoms, luxury, technology, automotive, travel, pharmaceutical, sports, leisure, and public sector brands. Previously, he established the semiotics division at a leading global strategic brand consultancy, worked as a journalist, and as an academic. He has a PhD in Semiotics and Identity Politics.
Lured as a graduate by a newspaper advertisement, vaguely but seductively promising a career as an ‘International Marketing Consultant’, Greg has been fortunate enough that the last 15 years’ experience in the insight and strategy profession have not remotely disappointed. With extensive experience across 3 continents (including 8 years in Asia), Greg acts as a partner to some of the world’s sexiest brands (as well as some of the least sexy, but nonetheless fascinating!), on challenges across the entire scope of the marketing spectrum. An experienced agency leader, Greg has been responsible for the development and ongoing delivery of Kadence’s global Insight Worth Sharing platform, which places communication and design at the centre of the insight and change management agendas; combining substance and style to educate, excite and inspire our clients to embrace customer-centric change and progress.
Greg regularly speaks at conferences in Asia, Europe and the US – and is looking forward to making his Market Research Summit debut!
Vanella is the Global CEO of Hall & Partners. Before this she spent 20 years in some of the world's best advertising agencies, including BBH, BBDO and JWT. Vanella has always been passionate about brands and communications, how they are created, and how they work. She constantly strives for outstanding creativity in anything she is involved in.
Rebecca Wynberg is an expert in qualitative market research. A Fellow of the Market Research Society, she has over 30 years’ experience helping global brands understand their consumers and develop marketing and advertising strategies for long term growth. Her experience includes: successful entrepreneur, having established and grown two successful businesses, one of which was sold to WPP; external consultant to Unilever, shaping their Global Qualitative Accreditation Programme; Global CEO of Kantar TNS Qualitative Practice; Cancer Charity Chair. Rebecca currently runs her consultancy - Wy, offering multi-market research, marketing consultancy and tailor made training for practitioners and clients.
Gurpinder has over 12 years of research experience and heads up the in-house qualitative research team at Sky. He’s passionate about doing great research and enjoys working with stakeholders to craft solutions based around delivering actionable insights.
Jocelyn Jackson is a Research Director with Ketchum Global Research & Analytics (KGRA) in London with a focus on target audience insights.
With a research career that began as media analysis expert, Jocelyn has deep experience in the field. She has developed and led media measurement programs for several clients. She works closely with clients and partners to goal set and develop key performance indicators (KPIs) best suited to understand each client’s communication programs. Along the way, Jocelyn became passionate about target audience insights – whether it be the media, consumers or employees – and mining for human truths based on the target’s identity.
After leaving Oxford Chris spent four years with the advertising agency Ogilvy and Mather, before joining the U.K.’s first specialist innovation agency, Craton Lodge & Knight.
Combining a measure of science with the then art of new product development, led to CLK’s success rate of one in two new products against the prevalent norm of one in ten, and inculcated a lifetime’s interest in answering the question What Next?
CLK came together with Michael Peters Ltd (one of the great design companies of its day) to form Corporate Edge, and product development morphed into brand development. Chris led an mbo of the new company and in turn became ceo then chairman, before selling the evolved company to an Australian marketing services group in 2007.
Since then he has pursued a portfolio career which has included becoming ned then chairman of the Central Office of Information (the government’s marketing and communication agency), setting up a luxury accessories business and developing a gastropub….
More recently he has returned to his roots of developing new products and brands. He is currently non exec Chairman of branding consultancy Purpose and ned of design agency DrinkWorks, alongside carrying out innovation and npd projects in his own right.
Johnny Caldwell is an advanced analytics and digital pioneer who has helped form the online market research space over the course of the past 18 years Johnny has witnessed the continual development of online as a medium for social and market research, his diverse knowledge and expertise means that he is well placed to act as a popular commentator on this ever changing landscape that has and will continue to evolve.
In addition to recently completing a Big Data Specialism at the University of California (San Diego) Johnny has held important strategic and research positions at companies such as Nielsen, ORC and Research Now.
Joaquim Bretcha is an Economist at the Universitat Autònoma de Barcelona (UAB) and holds a degree in Business from the IESE. A current ESOMAR Council member for the last 7 years he has created and expanded the International Business Unit at Netquest. Both responsibilities give him the ability to stay permanently in touch with the international community of market research and stay tuned to the latest market developments. Previously, he has served as Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain and Merchandising Director at Carrefour supermarkets in Spain. Most recently he has co-founded the NGO “Health us Nepal” to bring health to the remote region of Humla and has had the experience of being a TEDx Talker.
Sam built his career at Kantar and specialised in running large, global, consumer and shopper research programmes for a variety of clients. Most recently he led innovation efforts in the areas of data integration and data management platforms.
He is responsible for running the Moment10 business, who build stories for clients by finding the powerful moments of insights from across the data ecosystem.
With over twenty years in financial research, Mark has huge experience in helping companies bring better products and services to market. His experience covers retail banking, cards, investments and insurance, working across the full product/service lifecycle from early stage opportunity identification through to proposition optimisation, delivery and branding / communication. While the full range of qualitative and quantitative approaches have been central to his work, a key reason for joining Strive was the additional focus on helping clients make better use of existing knowledge and insight sitting in the business.
Sid worked at Research International and McKinsey before founding Incite Marketing Planning in 2000. He sold Incite in 2012. Since then, he has been working as a consultant, helping companies understand how their customers choose products. He has recently been awarded a Doctorate in Behavioural Science from Cranfield University.
Ashley oversees all business operations for Culture Engineers and advises clients on internal & external communications strategy, branding, employee experience and management practices. Over her career, Ashley has developed internal and external communication and marketing plans for start-ups and mature global businesses, and she has a passion for inside out brand development.
Ashley has served as a C-suite advisor, and has managed communications and change through several acquisitions (and subsequent integrations), CEO transitions, new strategy roll-outs, re-branding, and global HQ relocations. She has lived and worked in the US, UK, and Singapore.
Ashley graduated from the McCombs School of Business at The University of Texas at Austin. She is the oldest of eight children, and mother of two. In her free time, she runs (10K per day!) and enjoys traveling, skiing, and sailing.
Chris Havemann was the co-founder and Chief Executive Officer of Research Now, the world’s leading online survey data collection business within the market research industry. After leaving Research Now, he served as CEO of RatedPeople.com for several years, the UK’s largest online marketplace for home improvement. He now works as a company adviser and non-executive director, serving on the boards of HomeServe plc and RealityMine.
Chris has been awarded the AIM Entrepreneur of the Year award by the London Stock Exchange in 2009, and he was a recipient of the London Business School alumni entrepreneurship award for later stage ventures.
Chris received his BSc with Joint Honours in Mathematics & Economics from the University of Surrey in 1990 and his MBA with distinction from London Business School in 1999.
With over 20 years of research and innovation experience, Ed loves to experiment and push his clients to be more customer inspired. This often requires multiple-techniques and big leaps of faith. But without a few risks and the odd night of cold sweats, how else can we push ourselves further?
Katie has been telling stories, in some way or another, for as long as she can remember. Now she has the joy of telling them about IKEA. With more than a decade of experience helping brands and organisations be the change they want to see, Katie has concluded that there’s no point showing up if you don’t have a great tale to share.
Beth Broughton is Firefish’s US Managing Director. She is a senior business leader with over 20 years of insight-driven brand and strategy development and has conducted a wide variety projects in a plethora of markets all over the world. Her varied background gives her a unique talent for focusing on the key issues and challenges at the heart of a client’s problem to ensure that the work has the greatest impact and ROI possible.
Santanu Chakrabarti is the Head of Audience Insight at the BBC World Service, leading a team that works across quantitative,qualitative, analytics, and data science disciplines, among others. Santanu has experience in commercial, charity, academic and public service sectors in marketing, strategy and research roles. He has published papers in leading peer reviewed journals and edited volumes, and has presented in conferences around the world. He has a PhD in Communication & Information from Rutgers University and an MBA from MICA, Ahmedabad.
Part of the highly selective management traineeship of the 4th largest dairy company worldwide. Working for the Consumer Dairy Africa department.
- Managing Activation & Promotion budget planning & create and execute A&P activities in Middle & East Africa, incl. Maldives. Both Push (Consumer) and Pull (wholesale) promotions.
- Hosting workshops in Maldives, DRCongo, Djibouti in order to improve our visibility in the market.
- Introduction new product propositions in local African Markets – managing & aligning needs of customers’ demand, supply chain-, marketing- & sales managers.
- Relationship management & country visits to distributors from country portfolio (24 countries).
Tamara is UK Insights Manager at innocent. She has been at innocent for 5 years, seeing the company become the biggest chilled juice brand in the UK. Previously Tamara has led consumer insight for premium brands in health & beauty and wines & spirits.
Susie’s career began at Millward Brown International, specializing in brand and communications research. Prior to joining Shoppercentric in 2011, Susie spent 10 years at Marks & Spencer, where she was Head of Research.
Sunam is a qualitative specialist with a passion for ethnographic studies and youth research. She started her career at a specialist kids and youth agency and now heads up this discipline at Trinity McQueen. Sunam has previously presented at the MRS Kids and Youth Conference in Jan 2017.
Grace is an Insight and Innovation specialist with Bord Bia. Prior to this, Grace worked in advertising for the Grey Group and Publicis. At Bord Bia, Grace works with start-up’s through to larger organisations helping them to understand the importance of being consumer-led when developing brand-led growth opportunities.
Christian oversees Stylus research, reporting and forum presentations on trends in marketing, advertising, culture and media.Christian spent many years as a music journalist for the NME, before transitioning into PR, where he promoted a host of European start-ups including SoundCloud and Last.fm. Before joining Stylus, he worked as a digital communications strategist at the BBC, publicising iPlayer innovation and the BBC's digital coverage of the 2012 Olympics.
Chris is one of the founders of Brand Potential and board sponsor for client development and insight. Chris’s background spans client-side retail and publishing, research, design and advertising agencies,helping to ensure Brand Potential always deliver commercial insight for their clients. Previous agencies include Illuminus, Banner Corporation, Prescient and 1HQ.
Elizabeth P. Morgan is a co-founder of Market Logic and SVP of Marketing. She is a serial entrepreneur and passionate advocate for insight-driven marketing processes to achieve true customer centricity. Prior to Market Logic, Elizabeth was group vice president of marketing at VPI Systems, and a communications infrastructure consultant.
Jamie Rayner is the Senior Shopper & Trade Insight Manager at Imperial Brands, a position he has held for 6 years. In his role he is identifying untapped customer and shopper insight needs and translating shopper learning into tangible output to share within the organization.
Debbie Newbould founded ONE MS 15 years ago and has watched the solutions driven agency grow from strength to strength. Debbie has previously presented case studies on Waitrose and Pizza Hut at recent MRS conferences. She has sat on the Board of the AQR.
Samantha Bond specializes in international qualitative research. She has 6 years of experience consulting on the design and execution of complex multi-market qualitative projects, using both traditional and innovative methodologies. She currently has a keen interest in learning how to use automation to our advantage in qualitative research.
Katy joined the Home Office in January 2014 and leads a programme of research and communications interventions to better understand and tackle modern slavery, child sexual exploitation and organised immigration crime. Katy has over ten years’ experience working within the civil service with a focus on national security and communications.
Helen has worked in Out of Home marketing for over twelve years, ten of them with Ocean, where she has been closely involved in its growth as a unique, specialised outdoor provider. She implemented the Ocean Digital Creative Competition, now in its eighth year and has overseen Ocean’s neuroscience research.
Lucy Bush is a Research Director at BritainThinks. She has worked in the research industry for over nine years, graduating from Edinburgh University with a degree in Social Anthropology before specialising in research with hard-to-reach and vulnerable audiences.