Conference Chairs - 2021 Summit
Conference Speakers - 2021 Summit
James Wycherley joined the Insight Management Academy as CEO in May 2015 after 10 years as Insight Director at Barclays Bank. He is an expert on insight strategy, analysis, and communication, and benefitted from 12 years as a client of the Insight Management Academy before joining it. He has delivered consultancy and keynote presentations in Europe, North America, Australia and the Middle East.
Caroline is Global CEO of Kantar’s Profiles Division (formerly Lightspeed). $300m+ Revenue, 700+ employees in 27 offices across 16 countries, and provider of the world’s largest network of permission-based respondents and richest privacy-compliant consumer profiles. Mix of global and local clients, working on all aspects of collecting and connecting data: from search to survey design, from opt-in panels to programmatic exchanges, from self-reported answers to appended profiles, from insights to activation.
A uniquely holistic mix of client-side and agency-side business experience, covering everything from launching new content channels and optimizing airtime and advertising schedules, to creating, informing and evaluating transformational strategies for optimizing data collection, connection and activation at scale. Previously EMEA CEO at Hall & Partners (part of Omnicom) responsible for leading Brand and Communications strategies for some of the world’s most valuable brands, as well as setting up new offerings in South Africa and Dubai. Complemented by senior roles at leading Media companies, including: Classic FM, The Mirror Group, Five, Disney, ITV, UKTV and Sky.
Caroline has a BA Hons in Business Management and a Diploma in Market Research. She is passionate about understanding and motivating people to help businesses transform and grow in purposeful and profitable ways. This has led to her being voted a Top 10 MRX Diversity Champion by WIRE (Women In Research) in 2017, a Financial Times HERoe for Championing Women in Business in 2018 (ranking #18 out of the Global Top 100) and nominated as a Positive Role Model for the 2019 National Diversity Awards.
Colin Strong is Head of Behavioural Science at Ispos. In his role he works with a wide range of brands and public sector organisations to combine market research with behavioural science, creating new and innovative solutions to long standing strategy and policy challenges. His career has been spent largely in market research, with a focus on technology. As such he has a focus on consulting on the way in which technology disrupts markets, creating new challenges and opportunities but also how customer data can be used to develop new techniques for consumer insights. Colin is author of Humanizing Big Data which sets out a new agenda for the way in which value can be leveraged from the rapidly emerging data economy.
Creativity is at the heart of Andy’s work and his approach to life. He was won many professional accolades for his work over the past 23 years in marketing, branding and design. His experience of developing small businesses held him in good stance for the establishment and further development of Drive The Network, where he has had the opportunity to share his personal learning and growth journey whilst connecting and learning from many of Cambridges ‘high-flying’ business figures.
DressCode is the culmination of over 2 decades design and branding experience, backed by down to earth thinking and experience building his brand business - Busy as AB.
Mike is the founder of What Next Strategy & Planning and industry technology website - Insight Platforms. He advises insight teams, agencies and software companies on change, technology and growth strategy.
Mike has more than 20 years’ international leadership experience with insight, technology and consulting businesses. As EMEA Managing Director at Vision Critical, he established the company in the UK before driving its regional growth as the leading provider of insight community solutions. Whilst at Kantar-TNS, he led the global Vodafone account and several UK client service teams. He has also worked for several boutique marketing strategy consultancies.
Edward Bass is the Founder & Director of EntSight, the global leaders in Brand & Entertainment Audience Intelligence who provide insight services to the likes of BMW, Tommy Hilfiger, WANDA Media, MINI, Bulgari and IWC. As one of the authorities on how insight and data can be used to bridge the worlds of Brands and Entertainment Edward’s comment and perspective has been featured in publications such as The Times, The Drum, Kommersant, Raconteur and Luxury Daily
Jackie delights in delivering insight to meet global business needs with her expertise in CPG innovation, product development and forecasting.
Clémence Le Goupil, EMEA R&D Consumer Insights Specialist at J&J for 6 years, has developed a solid expertise in consumer & sensory research dedicated to innovation and product experience for beauty & baby categories
Ritu currently heads Research and Insights at King, the makers of Candy Crush! A seasoned digital marketer with 10+ years of experience, Ritu is on a mission to find actionable insights to drive product development and marketing strategy through customer-centricity. She has an MBA in Marketing with a specialization in Marketing Research Methods and Advanced Statistics. She has worked in Boston and New York and currently lives in London with her husband and her daughter. She has a passion for public speaking, and in her spare time, she enjoys cooking healthy-ish comfort foods, Peloton-ing and supports children’s educational causes, Children’s International and Team Up.
Aditya Kishore has more than 20 years' insight and advisory experience, ranging across multiple research methodologies. He is responsible for leading Inskin Media’s ad effectiveness studies and other research projects.
Prior to Inskin Media, Kishore was Practice Leader, Video at Informa’s telecom research division; and Global Director, Media and Entertainment Strategies at the Yankee Group, now a division of 451 Research. He was responsible for managing all digital media research and consulting projects worldwide.
Kishore began his career in television news, then spent three years in advertising working with a range of leading consumer brands, including Nestle, Samsung and McDonald's. He also developed a number of digital video and web projects for various New England broadcast stations and independent producers.
In 2016, Mariline started her journey at RB as a Global Insights Manager for Dettol (a £1.1bn brand) before moving into her present role. Mariline has transformed RB Health's approach to research by focusing on customer centricity. She devised and rolled out a new consumer closeness program that enabled the global team to complete 700 consumers interviews remotely in over 20 countries using Discuss.io. As well as launching the global social listening programme with Brandwatch to understand what consumers think and feel about our brands. She has also helped RB Health’s identify and leverage new technologies and methodologies (like IRT, EEG, Facial coding…..etc) that go beyond what people say they think or feel, to truly understand their core motivations.
Greg is Senior Brand Research Manager at F1, having joined the company in May 2017 with a remit to deepen F1’s understanding of their fan base and how they engage with their sport. Greg freely admits he was something of a lapsed F1 fan himself – personal experience which he hopes is proving valuable in trying to increase audiences in the future! Greg has 14 years’ experience in research, mostly at Media owners such as Sky, Fox and RadioCentre.
Jake is Research & Insight Manager at Meshh. His main area of work is helping clients understand visitor behaviour in physical spaces by analysing WiFi analytics data. Jake's work has helped clients improve event planning, measure engagement with event assets and demonstrate ROI to stakeholders and commercial partners. A keen blogger who is also a Forbes Columnist and has received different recognitions for his ResearchGeek blog.