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We can get isolated and unsure of what's happening to the future of social analytics and listening. This is a fantastic forum very much needed to bring researchers, analysts and marketers together working specifically with social data and analysis.
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist, author and speaker. In her work, she analyses social data to find out how people make decisions to help clients optimise their marketing, sales and innovation initiatives.
Dr Jillian is the founder of The Social Intelligence Lab – The SI Lab, the first content site and community 100% dedicated to the analysis of social data and implementation of social media insights. Her work has been presented at NATO, BBC Social Media Week, Social and Mobile World, and TEDx. Her first co-authored book Advanced Marketing Management will be published by Kogan Page in November 2018.
Theodore leads the social media function at the Bank of England, the central bank of the United Kingdom. He is also the Creative Lead of Antiglam Conspiracy, a project aiming to provide differentiated musical endeavors through events focused on electronic music and art.
Some of his previous adventures involve managing social media for Europe’s largest cloud services platform, working in innovation projects for the likes of Pepsi, Nike and Converse, mentoring for a startup accelerator and a year in military special forces.
Theodore holds an MSc in Management of Innovation from Goldsmiths, University of London. Talk to him about design thinking, weird marketing strategies and colourful socks
Alice Bresciani is Research and Insights Director at global social media agency We Are Social. Having worked as a researcher using traditional qualitative and quantitative approaches and then later working as a digital strategist, she knows how to find valuable insights from different data sources, and come up with actionable insights for her clients.
Maria Morais is the industry principal for consumer industries at SAP Customer Experience Centre Of Excellence. With over 10 years of experience as trusted advisor for retailers, consumer goods and wholesalers in business and digital transformation topics, Maria delivers business cases and customer experience adoption roadmaps underpinned by commercial growth and market expansion.
Over the course of her career Maria has developed a passion for innovation and agile groups to champion change in organizations. At SAP she leads the Customer Experience Fashion & Luxury Community. Her international background and interest in purpose driven businesses continues to inspire her to achieve more, better and faster for all the clients and partners in the global SAP ecosystem.
I have worked in Retail for 32 years for large successful retailers such as Waitrose, Marks and Spencer and Hamleys of London. Having been successful in many online projects for these companies, I founded Social Retail to empower my clients to use social media with their in house teams. I have written and delivered Social Media workshops & courses from startup business through to MBA Executives at The Henley Business School, University of Reading. I am an experienced panelist and guest speaker at Retail & Mobile Technology conferences.
I am also an active participant in and builder of many twitter communities and train my clients to be self-sufficient with social media tools for their Retail businesses. I successfully raised £1m venture capital for a start up business in 2006 and experienced in all aspects of commercial operations and making companies profitable. In 2008, Pete started his philanthropic work by founding a music educational charity, Reading Rock Academy in his home town of Reading, UK.
Catherine has over eight years of experience working within the field of social analysis. During this time she has pioneered new social listening techniques and applications for the insights generated. Catherine’s focus has been to bring together analytics and strategy, working to create social listening insights that are useful and can be applied to marketing strategies.
In her current role as Digital Insights Director at Mindshare, Catherine has worked on a number of insights projects for clients including Three and high fashion brands. She has developed a methodology for identifying and tracking consumer trends using social and search data.
Whilst working at Wunderman, Catherine oversaw a social listening programme for Microsoft, providing insights across 12 European countries. She was also part of the team to set up a social newsroom, working with strategists and creatives to directly bring together social insights and content strategy, and track the results.
Edward Bass is the Founder & Director of EntSight, the global leaders in Brand & Entertainment Audience Intelligence who provide insight services to the likes of BMW, Tommy Hilfiger, WANDA Media, MINI, Bulgari and IWC. As one of the authorities on how insight and data can be used to bridge the worlds of Brands and Entertainment Edward’s comment and perspective has been featured in publications such as The Times, The Drum, Kommersant, Raconteur and Luxury Daily
Simon established feedfirst after 16+ yrs in digital marketing, (including creating the social media division at iProspect Manchester and leading strategy in a pure social agency). feedfirst helps brands and agencies deliver campaigns and experiences for the mobile, social and video world and works with brands across the health, b2b/tech, consumer electronics and sports/outdoor industries.
Erik works at strategic branding firm Siegel+Gale addressing business transformation through disciplines ranging from customer experience to digital service design. Since a strong brand is inseparable from a great experience, Erik constantly questions how users interact and communicate with brands. He is a proponent of the Nordic school of human-centred design, a stance which he has used in his work for clients including Nokia and Nortal. Throughout his decade-long career in digital marketing at Wunderman, experiential strategy at boutique Nordic branding agency N2 and information technology at Baltic giant Nortal, Erik has seen how the field of creative concept creation shift towards a more data-driven, personal approach for customers, businesses and citizens.
Sara is a Senior Data Strategist at Proximity London. She works across every sector and strives to bring multiple touch-points and models together to create a living picture of customers. Social media was at the start and heart of Sara’s data journey. That has now evolved into mapping out what part of social media plays in consumers lives, and crucially, the effective measurement approach amongst a sea of digital comms. There’s one age-old question she always wants answered, “is this even working?”.
Imogen is a brand and marketing strategist helping growth-hungry businesses increase conversion rates and grow faster by emotionally connecting with their customers.
Formerly Social Marketing Manager at Eurostar where she was a passionate Voice of the Customer, Imogen is on a mission to help brands understand that the greatest value to be gained from using social media is in listening rather than talking.
She now works as a strategy consultant in London and Paris, partnering with mature brands looking to behave more entrepreneurially and young brands wanting to scale sustainably. You'll likely find her mystery-shopping your store, putting your CS team through their paces, or talking to your customers in online forums as part of her immersive approach to marketing strategy.